About Us
Rufa Beauty is empowering everyone to be the most beautiful version of themselves.
Four pillars that are key to our brand DNA and run deep through everything we do
TECH POWERED INNOVATION
Rufa is a purpose driven brand that aims to fill gaps in the beauty market. We aim to bring out unique products that meet all our customer’s needs.
CLEAN & INTENTIONAL HIGH QUALITY
Rufa products undergo thorough testing to ensure the finest quality and suitability for diverse Indian skin with a focus on being clean with high-performance, superior ingredients and long-lasting results.
CHANGING BEAUTY STANDARDS
Beauty is diverse and so are our products. We are unique in our own ways and Rufa celebrates it, because we truly believe that your uniqueness is your superpower.
STATE OF THE ART MANUFACTURING
Our products come to life in world-class manufacturing facilities, with superior grade production standards. We have low tolerance towards bad quality. High-performing, unique, clean and cruelty free is the rule of law for us at Rufa
Note From Our Founder
“As a brand, we produce high quality, premium beauty products that are fun, easy to use and last you a lifetime. Every time we create a new product, we raise the bar and ensure whatever we create fills a gap in the market. We want every product to serve a purpose; change beauty standards and motivate people to be true to themselves.”
– Anisha Maredia