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About Us

Rufa Beauty is empowering everyone to be the most beautiful version of themselves.

Four pillars that are key to our brand DNA and run deep through everything we do

TECH POWERED INNOVATION
Rufa is a tech-enabled and purpose driven brand that aims to fill gaps in the beauty market. We aim to bring out unique products that meet all our customer’s needs.

CLEAN & INTENTIONAL HIGH QUALITY
Rufa products undergo thorough testing to ensure the finest quality and suitability for diverse Indian skin with a focus on being clean with high-performance, superior ingredients and long-lasting results.

CHANGING BEAUTY STANDARDS
Beauty is diverse and so are our products. We are unique in our own ways and Rufa celebrates it, because we truly believe that your uniqueness is your superpower.

STATE OF THE ART MANUFACTURING
Our products come to life in world-class manufacturing facilities, with superior grade production standards. It includes one-of-a-kind R&D departments which delivers sophisticated, high-performing products that are unique, clean and cruelty free.

Note From Our Founders

“As a brand, we produce high end tech-powered beauty products that are fun yet sophisticated. Every time we create a new product, we raise the bar and ensure whatever we create fills a gap in the market. We want every product to serve a purpose; change beauty standards and motivate people to be true to themselves.”

– Shubham Mehrotra & Anisha Maredia

WE TAKE SOCIAL RESPONSIBILITY VERY SERIOUSLY

Being advocates for mental health, diversity, equity and inclusivity, Social Responsibility has been the cornerstone of success from the time of Rufa Beauty’s inception. It has been inherent in the DNA of our company to give back to the people and nature what we take from it.

From empowering local women and people from the LGBTQ+ community through employment, to our CSR initiatives to help various diverse communities, to manufacturing that ensures we deliver sophisticated products, we strive to give back to society in every way possible.