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New In: Mighty Puff

Introducing Mighty Puff powder puffs, a newer and better way to blend and puff. Apply loose or compact powder with our PowerPuffs to create an airbrushed, beauty filter finish. The soft, velvety texture and triangular shape makes it ideal for setting under eyes, baking, and setting the whole face.

Show Your Spark

Rufa is an innovative approach to beauty. Our uncomplicated products lets you have the freedom and fun. With Rufa, express your true self to the world.


Cruelty Free


What Rufa Beauty stands for

Rufa stands for being true to yourself and enhancing your natural beauty. Our goal is to make people feel beautiful and bring out what is on the inside. We believe in breaking down unrealistic standards of perfection and beauty… because your uniqueness is your superpower.


I'm obsessed

I love the intense colour payoff and non drying formula of these lipsticks, I get compliments all the time for how flattering they make me look.

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